The story of Inöi from dreams to reality

Dreams that become reality

Inöi is not just a brand – it’s a dream that started in the quiet moments when everyday life stopped and there was time to reflect on my own path. Sewing has always been a part of my life, but it was then that I decided to create something of my own – something that combined simplicity, beauty and practicality.

The name “inöi” is no accident. It’s a warm memory from my childhood – my grandmother used to call me that. It’s a word that carries emotion, personality and soul, and that’s what I want to bring to my products. Every bag, backpack and pouch tells a story and is more than just an object – it’s part of me and my crafting heritage.

My journey from student to entrepreneur

I am proud that I decided to study at Karelia University of Applied Sciences to become a tradesman. My studies gave me the opportunity to join Y-Academy, which offers a unique way to combine learning and entrepreneurship. Y-Academy is an inspiring community where students can develop their own projects and gain valuable work experience.

I am also a NYT entrepreneur, which gives me the opportunity to develop my own entrepreneurial skills in practice.

I am particularly happy that there is a course in online commerce as part of my studies. It is a great opportunity for all Karelia University of Applied Sciences students to try entrepreneurship in practice. The online shop offers students the opportunity to create their own products, test their marketing skills and learn the basics of business in a real environment. For me, this has been a great opportunity to showcase my own products and develop my brand.

The roots of entrepreneurship: experience from Russia and Finland

I have entrepreneurial experience from both Russia and Finland. In Russia, I was the owner of a sewing studio for several years, where I managed a small team and carried out customer projects. In Finland, I have continued my small-scale entrepreneurship, focusing on crafts and sewing. This experience has taught me perseverance, self-discipline and creative thinking.

Sewing has always been my passion, and it is this passion that has given birth to my inspiration. My goal is to develop the inöi brand through digital marketing, learn new ways to reach customers and bring my craft to a wider audience.

Towards dreams and new opportunities

My dream is to develop inöi and highlight the importance of crafts in Finnish everyday life. I want to share my story and inspire others to create their own path. I am grateful to everyone who supports my journey – thanks to you, I can continue to make my dream come true.

inöi – inspiration in every tick.

Text by Irina Ryynänen